Brief Discussion on the theoretical background of the concep

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【关健词】book design; the concept of th
Innovation in Book Design, in addition to traditional Shuji respect Chinese culture, but also in the form on the basis of existing de-   signs to be innovative, not to be shackled by existing models Guannian future development of the imagination.

"The book is the ladder of human progress."books as a human expression of ideas, the accumulation of culture, communication, the carrier of knowledge, books in different forms in different historical periods will depend on the wisdom and accumulated experience of mankind, spread and continue.
  Books from the earliest human memory of the most representative method rope began to ring jade everywhere in today's society's books, has been through several thousand years of history, books, as a human expression of ideas, dissemination of knowledge, accumulation of the carrier of culture can not be estimated to make Contribution. However, with the development of society, we can not just meet the only form of hundreds of books in the coming year, especially in today's rapidly changing information, the dissemination of information co-existence of the realities of multimedia, the "type culture " should dominate the state party is over, this time, A new book form came into being - "the concept books. " What is a "concept book? concept"in the "Ci Hai" in interpreted as: "reflects the essential attribute of an object way of thinking. " books can be understood as the concept of a new design form, is that people raised in modern book design A new design concept is a book design for the future exploration of the design process in modern produced. In recent years, "the world's most beautiful book " Award winning books, we can easily find books in the form of moving in a new direction, books has evolved into a visual, tactile, auditory, olfactory comprehensive reading platform.
  The concept of book design, book design in recent years the emergence of a new thing or new forms. Art educator in a number of sensitive or promote art and design educators, the concept of book design was introduced to the art and design teaching them to practice, causing the fine arts and art and design industry experts and scholars more and more attention.
  At the same time, require students to have mastery of general ability, because the design concept of the book is a comprehensive systems engineering, which covers the University on the articulation of the three stages of composition, typography, creative graphics, layout design, printing technology courses , in the knowledge base on which at least involved in art, design, literature, engineering, materials science, information science, publishing science and other disciplines.
  In specific teaching practice, teachers not only as book design new things, to introduce new forms, but also as inspiration and guide students in creative thinking, so that students in the traditional book design to absorb the positive factors and to break through the traditional thinking, bold new perspectives, new ideas, new design approach to innovative design books, has made good teaching. Such a design will be the new things, new forms of promotion to students, not only in the wealth of knowledge of great benefit to students, but also broaden their horizons, expand their design ideas, updated design, improved design ways and means to play an active effect.
 Creative does not come from the form, they are by the views come from those who came enlightening insights. This view, only when you are roaming in a new lawn, to deal with new people, have new experiences only after capture. only study the candles, the invention can not be light bulbs; only study wooden, not iron ship manufacturing;only study the cottage, not design skyscrapers;only study the phonograph,invented the Walkman can not …… "[1] Therefore, to design a novel form of books, it is necessary from a practical for inspiration, this inspiration is like a savings account for the brain, when faced with need for it, to be paid to use. If you only find in the design of the books have been a breakthrough, it is very difficult, very difficult to come out of existing models, only behind the duplication of work with others, over time, the designer of the brain will be closed on creativity will be as rare as a white crow; and brain Once open, creative nature will appear.
  References:
  [1] Deng, and. book binding creative design [M]. Beijing, China Youth Press, January 2004
  [2] Lu Jing people. calligraphy asked [M]. Beijing, China Youth Press, October 2006
  [3] Lu Jing people. Lu Teachers who book design tutorials [M]. Wuhan, HubeiFine Arts Publishing House in June 2005
 

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